PR vs Public Affairs: Insights from Parley
Many people don’t fully realise the difference between Public Relations (PR) and Public Affairs (PA). We have a wealth of experience in both worlds, so let us talk you through it! While both fields are about shaping an organisation’s image, they focus on different areas. Most people know that PR is about managing how a brand or organisation interacts with the public, but Public Affairs specifically focuses on navigating the political landscape, building relationships with policymakers, influencing government decisions, and responding to public policy debates.
Now that we’ve explained the difference, did you know that Parley Communications delivers a full Public Affairs service? Here’s why we believe this service is of critical importance to organisations in Northern Ireland.
Public Affairs in Northern Ireland: Why it Matters for You!
In Northern Ireland, Public Affairs takes on extra significance because of our complex political environment. With ongoing issues like the Northern Ireland Protocol, affordable housing and social inequalities, understanding the political landscape is crucial for any organisation that wants to make an impact.
For example, in the run-up to the last Northern Ireland Assembly election, Parley helped a client organise a Hustings event focused on tackling poverty. The event gave political candidates the chance to share their views on the issue and allowed voters and stakeholders to engage directly with those seeking office. It was a perfect example of how Public Affairs can start conversations and get answers to the questions which impact us all as individuals, but which can also be of critical importance to the success of your organisation.
How Parley Can Support Your Public Affairs Goals
Political Strategy & Advocacy: We help you build strategies that ensure your voice is heard, whether you’re engaging with political leaders, advocating for a policy position, or influencing local government decisions.
Public Consultations: We assist clients in responding to public consultations, guiding them through the process and ensuring their input is impactful and aligned with their goals.
Engagement with Stakeholders: From political parties to community groups and government bodies, we manage relationships and help you connect with the key stakeholders that matter to your organisation.
Why Parley Communications?
In the coming weeks, we’ll be sharing more about why you might want to consider us for your Public Affairs support. We’ll highlight the wealth of experience on our team, including Déirdre’s background as a staffer with the SDLP and Danielle’s extensive advocacy work. We believe that our unique knowledge gained from inside the political system sets us apart. We are ideally positioned to help you navigate the complexities of Public Affairs so you can make a lasting impact on policy and understand how policy developments will affect your organisation. Stay tuned to learn more about our stories and why we are a great fit for all your Public Affairs needs.